The decisions that change a company are made by one person in a quiet room.
Whether to raise prices. Whether to launch the new line. Whether the offer on the table is a good one. In an owner-operated business, those calls land on the person who is also running payroll, managing the team and answering the customer. There is rarely a CFO in the seat — and rarely a number anyone would stake the decision on.
Four Ten Advisory exists to put that number in the room.
Three stages. Each one stands on its own.
Work that gets used, not filed.
Built from inside the businesses it now advises.
Four Ten Advisory was founded by Aly Shaik, a finance and operations executive with over 15 years across healthcare, ecommerce and financial services. Before founding the practice, he served as CFO of a multi-provider medical practice — leading financial strategy and launching a major new line of business — and spent six years as VP of Finance & Business Operations for a consumer products company selling across ecommerce and marketplace channels.
The name comes from 410, an area code for Maryland where the practice is based.
Notes for owners on the numbers behind the decision.
Bring the decision you’re weighing.
A 30-minute call to understand where the business stands and what you’re trying to decide. You’ll leave knowing which stage fits — and if it isn’t work Four Ten should take, you’ll hear that too.