Built from the inside.
Four Ten Advisory was founded on a simple observation: the owners making the biggest calls usually have the least financial support behind them.
Aly Shaik has spent over 15 years in finance and operations, most of it inside the kind of businesses Four Ten Advisory now works with. As VP of Finance & Business Operations for a consumer products company, he ran the business day to day — ecommerce and marketplace channels, inventory systems, supply chain, budgeting and the feasibility work behind new product lines. As CFO of a multi-provider medical practice, he led financial strategy and board reporting, took a major new line of business from business case to launch, and saw the practice through a period of significant growth and change.
That experience is the reason the practice exists. Owner-operated businesses make decisions every bit as consequential as larger companies — pricing, new products, expansion, where to invest and where to cut — usually without a finance leader in the room. Since 2023 he has worked with owners independently on profitability, pricing, reporting and growth. Four Ten Advisory is the formal home for that work.
What the work is built on.
Why 410.
410 is an area code in Maryland where the practice is based and Aly currently resides with his family. While the practice began with a local presence, Four Ten Advisory works with clients all over the country.
Based in Maryland. Working with owners wherever they are.
Start with a conversation.
A 30-minute call about where the business stands and what you’re weighing. No pitch deck, no obligation.